Seven Social-Selling Statistics Every Financial Professional Should Know [Infographic]

Did you know that investors want to receive educational materials from you related to financial topics?

In a recent survey, 26% of investors thought it was critical and 50% said it was somewhat important that financial professionals do this.

That’s where social selling can help. Social selling can help you deepen the relationships you have with current clients and find new ones. With almost two-thirds of American adults using social media and with 90% of high-net-worth individuals spending more than 48 hours a week on social platforms, you need to be where your audience is.

The following infographic identifies seven eye-opening statistics every financial professional should know.

Be sure to follow any compliance guidelines that your firm may have regarding the use of social media and social media networks.

Pacific Life and its affiliated companies are independent of LinkedIn Corporation.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues.

Newport Beach, CA