How to Make Sure Clients and Prospects Find You

March 17, 2016

The first aspect of social selling is ensuring that others can find you online. Potential clients may be searching for a financial professional, or they may want to find out more about you.

Do you know how to make sure clients and prospects find you on social media?

This blog post will identify different opportunities financial professionals have to promote their social media pages and help them get discovered. For starters, here is a short list of methods to help accomplish this:

  • Client meetings
  • E-mail signature
  • Marketing materials
  • Website buttons
  • Business cards
  • Presentation slides
  • Social Media networks

Let me go through each and provide examples of how you can help your social media profiles be more findable.

Client Meetings

When you meet with clients who are not connected with you through social media, ask them if they have seen your posts (even if you know they have not).

“Have you seen my posts on Facebook? Every Friday I share the need-to-know financial topics of the week.”

If you say that you provide specific updates on social media, you have to follow through and post consistently; otherwise, you lose credibility. If you provide regular content pertinent to your clients, let them know about it. This keeps your face regularly in front of them and can expose you to potential new clients if existing ones engage with your content.

E-Mail Signature

You send a lot of e-mails each day. At the end of your e-mail is a signature that includes your name, title, phone number, and website address. Including your social profiles here is a great way to let others know where they can find you online.

This can be achieved by adding text or image links to your e-mail signature and then by hyperlinking them so that when someone clicks them, they are redirected to your social profile.

Marketing Materials

Do you produce a weekly newsletter or quarterly commentary that you send to clients? These types of communications can help promote your social profiles. Add the icons of the social media platforms you use, and make sure you print the Web address (For example, http://www.facebook.com/johndoe) that people can visit to find you.

If they happen to share this information with their colleagues or friends, then potential clients will know where they can follow you, creating more opportunities to land them as regular clients.

Website Buttons

Your website should include “Follow” buttons on it. Typically, these buttons are found at the top or bottom of every page, and when someone clicks on them, he/she is redirected to your social profiles. This is one of the quickest ways to let clients and prospects know where they can follow you on social media.

Additionally, you can create a specific page dedicated to showcasing your social media properties, or you can add the “Follow” buttons to your “About” page, too.

Business Cards

Your business card has important contact information on it, but does it also inform people where they can find you on social media? It should. Including these links on your business card is especially helpful for those who just met you; if they want to learn more about you, they can look at your social profiles.

Including links allows clients to find commonalities with you that can turn them into warmer leads.

Presentation Slides

Adding your social profiles to presentation slides is especially effective if you give presentations at client events. You can either dedicate one slide to this callout, or you may include callouts at the bottom of every slide. Doing so will inform presentation attendees about the social media platforms in which you are active.

During your presentation, make sure to tell people that you are on social media, and invite attendees to follow or connect with you.

Social Media Networks

If you use more than one social media network, then you can use different profiles to promote each. For example, if you have clients that follow you on Twitter, you can tweet about your LinkedIn profile and encourage them to connect with you there.

Using social media to promote other social profiles is very common. It helps increase your digital footprint and easily notify users where they may also follow you on social networks.

If you do not promote your social profiles in some way, then those you do business with or want to do business with may never connect with you on social media. Use of the examples I shared above may vary between financial professionals in different channels.

Be sure to follow any compliance guidelines that your firm may have regarding the use of social media and social media networks.

Pacific Life and its affiliated companies are independent of LinkedIn Corporation.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues.

Newport Beach, CA